“I am looking for a lot of men with an infinite capacity to not know what can’t be done.” — Henry Ford
Henry Ford, one of the great innovators of recent history, recognized what consumers wanted and provided it in historic proportions.
Another Ford quote that expresses perfectly the philosophy of Edison Innovations: “Before everything else, getting ready is the secret of success.” To that end, we strive always to further sharpen our view of the consumer landscape and deliver needs and wants that represent exceptional opportunities for both profit and long-term sustainability.
As Ford put it, “getting ready,” first and foremost, is knowing your consumer and our proprietary research technologies bring into focus a profile of marketing options and the profit potential of each.
Armed with reliable data, companies are then able to plan and execute effective launch campaigns speaking to an existing consumer desire. Henry Ford built an assembly line because he knew with certainty his consumers would be anxiously waiting in line, then and for decades to come.