“Never before in history has innovation offered the promise of so much to so many in so short a time.” — Bill Gates
No one will argue that opportunity is greater now than ever before. But the secret lies in recognizing which opportunities represent the greatest potential for success and bringing them to an identified and waiting market.
Edison Innovations, taking advantage of crowdsourcing and virtual research technologies combined with strategic marketing and business planning, offers a new dimension in the development of new products and services.
Choosing the right project to work on is arguably the single most important decision a company will make in new product development. But what really informs the decision of where to focus innovative energies?
Far too often it is opinion, or market research that is limited in sample size/composition, that precludes access to the more profitable opportunities. Edison Innovations provides a competitive edge by gathering information from a far broader sample of current customers, as well as determining what potential customers want.
